Vitanas is the line of sports nutrition products that is currently positioned as one of the most recognized brands within the national industry. We work with raw material imported from the United States as a guarantee of quality. This is how we offer a broad portfolio that meets the needs of our consumers, those who perform physical activity and require better sports performance. Vitanas Sport thinks about the health and well-being of our consumers, for this reason our products are made with quality proteins, concentrated, isolated and hydrolyzed, obtained from whey, meat isolate and other alternative sources of protein, supporting the nutritional requirements that the body needs to strengthen our health, such as prebiotic fiber (Nutraflora) and probiotics (Lactospore). Our products do not include sugar in its composition, as an alternative we use sucralose, a sweetener that does not contribute alories and is not processed by the body. This and other reasons make us the best alternative when choosing a reliable brand of sports nutrition. Newlab Nutrition invites you to live the Vitanas experience, highly competitive natural products.


Our mission is to offer products of the highest quality and the latest innovations in health food and sports supplementation so that our customers can achieve their goals and enjoy a longer, stronger and healthier life. We support these consumers by offering our expertise, our passion and our commitment to quality.


To be the leading brand in Latin America in sports nutrition and healthy foods, being recognized for our contribution to increase the quality of life of people by spreading the benefits of having a healthy diet supported by good nutrition and an active lifestyle.




Passion for sport, for innovation, for nutrition, passion that drives us to excel every day.

Eagerness to excel

As in sports, we understand that our mission will only be accomplished by striving every day for better products and better channels to reach consumers.

Goal setting

We set ever higher goals to meet our customers’ expectations.

Honesty and integrity

In our dealings with all industry players that fosters long-term relationships.